In the wake of #deleteFacebook there lies opportunity. We are at the precipice of a new social landscape - and we, the users, are in control. With so many celebrities (Elon Musk) and business influencers (the guy who co-founded WhatsApp) leaving Facebook so too leave people who think Tesla is cool, and whoever the guy … Continue reading Prediction: Social Renaissance
On the sixth day, God created Snapchat and on the seventh day, while God was resting, Facebook did it better. Now don't get me wrong. I still snap. @sociallyfox is where you can find me bored in traffic, bitching about exercising, and of course, shamelessly posting food pics that make me look WAY healthier than I actually … Continue reading To Snap or to Insta-snap…
Listening to a podcast this morning, they posed this question: Can you sell behavior like you sell soap? The knee-jerk answer is of course not! Soap is a tangible, behavior is a series of actions and attitudes. They need to be approached separately. But... do they? What's the first step to selling soap? Running ads that … Continue reading Can you sell behavior like you sell soap?
Dear @sociallyfox Social Channels, It's not you, it's me. I'm sorry I haven't given you the time or attention you so desperately need to flourish. You see, the truth is... I've been seeing other social. And I wish I could say it was just a one time thing, but it's been going on now for years. … Continue reading My Dear John Letter to My Own Social
I'm glad you asked! That's a really important consideration when deciding to hire someone to handle such a public facing portion of your brand. Here's why I'm your girl: Firstly, Facebook and I came of age at the same time. In 2004 when Facebook was first made available to college students, guess where I was? … Continue reading What makes me qualified?